Connect, Convert & Growth Strategies

1. Leverage The Power & Reach of The Internet. Customers demand up-to-date information at their fingertips.  Mobile Apps and Mobile friendly website will help your business stayed connected wit your customer Social media, Local SEO, and mobile devices offer businesses the greatest opportunity to connect with their audience, increase sales and grow their business faster than ever before. We know how to get results so you and your team can focus on what’s important, which is running and growing your business. Here is an isight into the process. Sacramento Marketing Solutions have many solutions to offer any business owner, but we have to identify the need. How we identify the areas your business needs to focus on to help get you the explosive growth you need is buy having business owner to answer this quick marketing audit. This audit will show ANY business owner the things they may be lacking and should be using to grow their business. Our experience shows that there are four key marketing systems that need to be optimized in order to maximize growth in today’s wired, always-on and hyper-competitive marketplace. Trying to connect with consumers today is like trying to hit a moving target. 78% of consumers now use 2 or more communication channels before making a buying decision, 30% use 3 or more. (Source: Oracle)1. INCREASE ONLINE VISIBILITY & ACCESSIBILITY Popular research and communication channels include

  • SMS / Text Messaging
  • PC’s, Laptop’s, Tablet’s & Smartphone’s
  • Review / Rating Sites (Google+, Bing, Yelp, CitySearch, etc.)
  • Social Media (Blogs, Facebook, Twitter, LinkedIn, YouTube, etc.)
  • Email (Auto-responders & Newsletters)
  • Search Engines (Google, Bing & Yahoo, etc.)

By adapting a cross-channel marketing strategy you will:

Reduce the number of opportunities lost to your competitors

Increase visibility and brand awareness

Connect wit your audience on their terms

Decrease advertising and marketing cost

Increase conversion rates and revenues!

Cross-channel marketing in 2013 and beyond is essential for long term growth

2. OFFER VALUE

All humans are motivated by pain and pleasure. If you can ease pains or bring pleasure (offer value) you will attract your audience like a magnet. The types of value offers that appeal most to consumers today include:

Solutions

Prizes

Answers

Special Privileges

Entertainment

Coupons / Discounts

Bonuses

Rewards

Businesses who offer and promote value across consumer preferred channels will generate more leads and close more sales with less effort.

3. BOOST REPUTATION AND CREDIBILITY

How do you get your audience to trust you. Key strategies we use to boost client’s credibility include:

Add accolades, accreditations, scientific proof, testimonials, images, guarantees, trust seals, etc. to key website and social media pages

Increase social media visibility and engage your audience regularly

Control what your audience sees on page one of major search engines like Google, Bing & Yahoo when they enter your name or keywords related to the products or services you offer

Collect and showcase more positive reviews / testimonials on website, blog and social media pages, Google+, Bing, Yahoo, Yelp, CitySearch, etc.

Reconcile, neutralize and suppress negative comments, reviews and ratings[

When consumers trust you more than your competition you will always get the customer and the sale!

4. LEAD CAPTURE & CONNECTING

Did you know that 50-80% of all marketing and advertising is a waste time and money? Best-in-class brands who build and nurture sms and email lists gets this in return:

47% Nurtured leads deliver higher order values than non-nurtured leads

49% Increase in year-over-year annual revenue

25% of (non qualified leads) are sales-ready in a yea

80% of leads disqualified go on to buy a solution within 24 months average

Imagine what these figures would mean to your business? Tools and strategies we use to help clients build and nurture lists:

Review / comment cards

Web forms that collect name, phone, email, address, etc.

Value offers (content, special offers, coupons, etc.)

Offline optin forms / cards

SMS / Text message optin

QR Codes that leads to an online form

By building and nurturing email lists you can:

Earn trust and stay top of mind when there’s a need for what you offer

Build equity in your business (the money is in the list – ask Facebook & Groupon)

Build and maintain relationships with prospects and existing customers for pennies

Deliver your message and offers without spending a dime on advertising

Generate business on demand with a push of a button

5. MAXIMIZE EVERY OPPORTUNITY

Since 50-80% of all marketing and advertising is a waste of time and money it’s critical for businesses to maximize every opportunity they get when connecting with their audience.  Here are a few strategies tested and proven we use to help clients increase lead generation and sales almost overnight.

Cross and up-sell for higher sales tickets[

Market your five star reputation and let happy customers close sales for you

Cross promote your marketing channels so your audience can connect with your brand on their terms

Present value offers and capture leads whenever and wherever possible

Down-sell to a less expensive option when you’re about to lose a sale

Create urgency (fear of loss) to get your audience to take action now

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